3 Rhetorical Strategies To Persuade Anyone You Want

Ignored? Frustrated at the fact that no one takes you seriously. We get it; that’s such an annoying issue, especially when you want to have an impactful conversation. Who doesn’t want to be listened to and seriously taken?

What you lack is persuasion power. To be honest, your talk is boring, and no one wants to hear it. But here is a good deal, it’s never too late to learn how to charm and impact those around you. We have shared the top 3 rhetorical strategies that can turn the tables in your favor! So let’s dig deeper into their usage and practices.

What Are Rhetorical Strategies? (Aristotle Special)

Rhetorical strategies are the tools and tactics that are used in day-to-day communication to establish credibility and quality. Students also use rhetorical strategies in writing their educational assignments and projects.

They help in making the writing engaging, compelling, and trustworthy. That’s why it’s important to practice structure, usage and examples of rhetorical strategies. Let’s take a look at three of the world’s oldest types of rhetorical strategies proposed by Aristotle himself for strengthening the art of persuasion.

Logos

Logos, one of three appeals, refers to the use of logical reasoning to form an argument. It is based on the idea that a well-supported claim is more credible and persuasive. Logos can be used in both types of logical reasoning:

• Inductive Reasoning: It’s to form a generalization based on a specific fact. Example: Ramsha writes good editorial examples; she must be a good writer.
• Deductive Reasoning: Using authentic general facts to draw a conclusion. This is a great inclusion in rhetorical strategies ap lang. For example: All mammals have hair. Since gorillas are mammals, they must have hair.

8 Primary Don’t of Logos

Logos are the most “logical” way of going about an argument. (pun intended). However, there are some common mistakes that you must avoid to maintain effectiveness in your argument.

1. Your hypothesis must have a direct connection to your result. (don’t think about a chain of events)

2. Avoid jumping to conclusions. Before making any hasty generalizations, ensure your evidence is not biased.

For example: It rains whenever I decide to go to the Mall. Thus, my trip to the mall leads to inclement weather. Another one in logos rhetorical strategies examples would be ‘A ship with women aboard was sunk. Thus, bringing women on board is bad luck.’

4. Avoid making logical claims based on moral or ethical biases.

For example: Abortion should be banned since some people think of it as unethical.

5. Avoid determining characters depending on backgrounds. Don’t solidify your conclusions on something or someone simply because of their origins. This includes all ideas, theories, people, entities, or organizations.

For example: Light bulbs are hazardous because Edison was a scam and stole Tesla’s ideas. The Volkswagen vehicles are evil since the Nazi labor front built them.

6. Avoid restarting your argument without providing evidence.

For example: Gewin is a good dancer because she moves rhythmically.

7. Don’t oversimplify your conclusion by stripping it down to an either-or statement.

For example: We should stop the use of plastic or destroy our planet.

8. Refrain from making conclusions about facts influenced by personal bias. Most people commit this mistake while talking about their nations.

For example: A true Britisher would always care for their monarchy.

Pathos

Pathos is one of the rhetorical strategies that aims to appeal to the emotions of an audience. It’s a crucial part of modernism in literature that focuses on evoking specific feelings and connecting with listeners or readers. This includes feelings such as anger, joy, or sadness, in order to persuade.

How Does Pathos Strengthen Persuasion?

• Through emotional connection which makes arguments more memorable, engaging, and impactful. Pathos fosters empathy among all parties.

• Emotions play a vital role in shaping perspective and decision-making processes. By incorporating pathos you can influence how people perceive and interpret information.

• Pathos, as a rhetorical strategy, leads to a deeper understanding and acceptance of the message and makes it memorable for decades.

For Example: We remember Martin Luther King’s speech “I have a dream”. Even decades after, people can still recall the entire monologue.

• Emotional connection to any argument can help listeners engage actively. It helps to talk about social issues research topics and problems.  For example: Polar bears dying due to the melting glaciers will add more emotions to the climate change speech and make the audience listen actively. 

8 Tips On Using Pathos As Your Rhetorical Strategy

1. Understand your audience
2. Tell a compelling story
3. Use Vivid or Descriptive Language
4. Appeal through Share Values
5. Incorporate Power Visuals
6. Empathize With Your Audience
7. Use Emotional Language
8. Be Ethical About Using Emotions
9. Balance Emotions and Logic

Ethos

The third of most vital rhetorical strategies is ethos. It is to emphasize the author or speaker’s credibility to influence people. Ethos aims to establish the trustworthiness and expertise of the speaker. Ethos helps listeners to view their speakers as an authentic source of information. This is achievable through various means;

• Highlight their high ranking position.
• Promoting their expertise in a particular field
• Quoting personal experiences as a speaker

Establishing ethos is the quickest way to maximize the impact on your audience. Thus, if you use these rhetorical strategies smartly, you can benefit. 

7 Tricks of Using Ethos In Your Writing

1. Establish your expertise by highlighting whatever makes you an authority on the topic. Such as your credentials, experiences, and qualifications. 

2. Showcase your integrity through your ethical conduct by being honest, fair and transparent in your communication. 

3. Support your claims with evidence by building a solid foundation with concrete evidence, data, or expert opinion. This will support your claim and substantiate your argument. Establishing credibility through evidence is one of the effective ways to revise a research paper or a project. 

4. Use credible sources in your communication. Lend support to your content by citing reputable experts or organizations to enhance your credibility and make your arguments more convincing.

5. Establish common ground by connecting with your audience on shared values, experiences, or interests.

6. Demonstrate empathy by showing understanding and compassion towards your audience. Relate to their needs, concerns, or perspectives and acknowledge them. 

7. Actively listen to your audience’s feedback, questions, and concerns. Respond thoughtfully and respectfully, to show that you value their input. 

What is the Rhetorical Strategy of Popular Brands?

To clarify the importance of rhetorical strategies and their worldwide usage, let’s take a look at this survey report that researches the most used rhetorical strategies by popular brands.

Brand	Legos	Ethos	Pathos
Coca Cola	0%	16.5%	66.7%
Nike	70%	85%	100%
John Deere	40%	65%	85%
Nivea	70%	20%	55%

Still, Having a Problem Persuading Anyone?

Practicing and mastering rhetorical persuasion strategies can be challenging. So, if you are stuck at some point and can’t create much influence on the audience, you can hire someone to write a paper with ultimate persuasion.

That’s All For Rhetorical Strategies!

That’s all for the compelling and interesting rhetorical strategies of ethos, pathos, and logos that you need to implement in your writing today. They help in building strong arguments, connecting with the audience, and enhancing your credibility. We have shared examples of rhetorical strategies to help you use them with speeches, assignments, essays, and any form of communication known to humankind.